Senior Marketing Manager

Main Responsibilities 

To develop, build and deliver compelling multi-channel marketing campaigns to raise Ocorian’s brand awareness and drive demand generation activity across two of Ocorian’s key service lines; Funds and Capital Markets.

• Create and own the strategic and annual segment marketing plan for two of Ocorian’s major service lines: Funds and Capital Markets
• Create, build and promote high-quality, multi-channel campaigns that  drive new leads and nurture our existing database of leads
• Input into Ocorian’s thought leadership programme for each service line, by working closely with both internal and external subject matter experts to produce an active and varied content calendar to drive awareness and interest
• Support the creation of high quality new content and collateral copy (eg sales collateral, web content, content for webinars and events, social media) that meets the needs of key stakeholders and is optimise for search engines.
• Use keyword research from Ocorian’s digital teams and agencies to build a content plan to improve Ocorian’s organic rankings against agreed keywords and optimise content according to SEO principles for each service line
• Measure and report on the impact of marketing activities to maximize ROI
• Ensure a test and learn mindset in everything we do – to really drive the marketing programs to be best in class across the industry
• Define market and customer segmentation to enable appropriate segment led propositions development
• Define customer journeys so that the appropriate nurture and touch points can be built into to support a positive customer experience and revenue generation.
• Build out segment personas, value propositions and customer experience across the buyer journey which can be implemented by the business across its global jurisdictions.
• Maintain an oversight of competitor positioning, building out battlecards to enable the business to identify and manage opportunities and threats.
• Work with internal teams and agencies to create and manage PR opportunities for the business
• Assist the team with PR and 3rd party events/webinar activities, including building target media lists, journalist pitching, press releases and feature writing/advertorial
• Monitor industry and market news and current affairs in relevant markets and sectors to inform content development.
• Ensure a test and learn mindset in everything we do – to really drive the marketing programs to be best in class across the industry

All staff are expected to embody our three core values.  These values underpin everything that we do and reflect the skills and behaviours we all need to be successful. 

• We are AMBITIOUS – We aim high and are always seeking new ways to delight our people and clients
• We are AGILE – We act on our initiative to get things done
• We are COLLABORATIVE – We achieve more working together
• We are ETHICAL – We behave with integrity at all times

Knowledge, Skills & Experience

• 5+ years’ marketing experience in a similar role in a financial services business
• Knowledge of funds and capital markets sectors highly desired
• Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM, CMS, Google Analytics, marketing automation and email software (to measure the performance of the content plan and optimise accordingly
• Development of segment marketing plans and campaign definition
• Value proposition, positioning and persona development
• Excellent English communication skills (written and spoken) - you know what works well on the web, social media, email and in print, with attention to detail
• Experience producing thought leadership content
• Ability to work autonomously and prioritise work
• Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums
• Project coordination: managing multiple stakeholders and activities to a deadline
• Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM, CMS, Google Analytics, marketing automation and email software (to measure the performance of the content plan and optimise accordingly
• Ability to interact confidently, build relationships quickly and establish credibility