Novia Lu is Director, Business Development APAC, Hong Kong for Ocorian and is focused on promoting Ocorian the Asia Pacific region and expanding market share. Novia has worked in the financial services industry for more than 14 years.
Previously she worked at Praxis where she was responsible for business development in HK, Macau, Taiwan and mainland China.
Prior to joining Praxis, Novia was a business development manager of a Hong Kong based fiduciary services provider.
In addition to her worldwide corporate structuring, she is also specialised in setting up pre-IPO trust structures and employment incentive schemes such as ESOP/EBT for high net worth individuals and their families and companies.
She works closely with professional intermediaries, such as offshore law firms, insurance companies, accounting firms, tax advisory firms, company secretarial firms and banks, especially in the APAC region.
Novia is a qualified Trust Estate Practitioner (TEP) with STEP, member of Certified Trust Practitioners (CTP), and member of the China Development Sub-Committee of the Hong Kong Trustees' Association jointly with STEP Hong Kong.